My wife Mel is my partner in crime and the other co-founder of our agency consulting business..
Together we’ve built 3 successful agencies and helped dozens of others do the same.
I’m an immigrant from the Middle East who came to Australia 10 years ago with nothing but a dream to make a better life.
Since then, I’ve built and scaled three marketing agencies, selling the second one in 2022.
Over the past decade, our clients have experienced a minimum of 20% growth every month.
When you compound that over a year, it becomes almost 200% growth.
But it wasn’t always smooth sailing…
Like many business owners, I didn’t build my first business the right way.
(In fact, I probably made more mistakes than I am ready to admit!)
I tried to figure things out myself.
(As entrepreneurs, we love figuring things out, right?)
That led to constant client chasing, stretching myself too thin, and sacrificing my freedom and passion in the pursuit of growth.
I’ve felt the overwhelm, the burnout, and the frustration of working endless hours without seeing the results I wanted.
That’s why I’m so passionate about showing business owners a better way.
A way to profitably scale their business growth with less stress and more fulfillment.
I don’t tell you this to impress you.
I just want you to know that I’ve been in the trenches, just like you.
In fact, I’m actively involved in scaling multiple agencies, both my own and those of my clients.
When I say the Lean Marketing Ecosystem works, it’s because I see it working every single day.
What I want you to understand is I know what you’re going through,
And I believe I’ve discovered something that will help you win in your business.
Let me ask you a question, and I want you to answer it honestly…
We both know the answer, don’t we?
Because it was a real business…
…You would not get stressed by taking a few weeks off knowing that your income won’t get impacted.
…You would not be checking your phone 24/7, desperately trying to put out fires that seem to pop up every other minute.
…You would not be constantly worrying about where your next client is coming from or if you’ll make payroll this month.
…You would not be kissing up to crappy clients you hate, just to keep the cash flowing and the lights on.
…And you would not be sacrificing your health, relationships, and personal life just to keep the wheels turning on this “business” you’ve created.
But because you’re here reading this playbook, it’s time to face the ugly truth.
I know exactly how it feels because I’ve been there.
When I started my first business, my goal wasn’t to build an empire.
I just wanted to create a better life for myself in a new country.
But as the business grew, so did the challenges.
I was doing everything “right” according to the traditional business model.
I had a growing client base, a team of talented people, and revenue that many would envy.
From the outside, it looked like success.
(It’s funny what people consider success when they see you constantly on the phone – he is running a business! )
But the reality?
I was so caught up in the day-to-day operations that I had no time to focus on strategy or growth.
Every new client meant more work, not more freedom.
My profit margins were shrinking as I hired more people to handle the workload.
The breaking point came when I realised I couldn’t remember the last time I’d had dinner with my family without checking my phone every five minutes.
I was physically present, but mentally, I was always at work.
I knew something had to change.
I couldn’t keep sacrificing everything for a business that was supposed to give me freedom, not take it away.
That’s when I had my epiphany:
The traditional business model was broken.
It wasn’t just me.
I saw the same struggles in business after business.
Talented, hardworking owners burning out, their dreams of freedom and success slipping away.
I knew there had to be a better way.
Today, I’m happy to say that my story – and the stories of dozens of business owners I’ve worked with – have happy endings.
And I’m not the only one.
(Straight from Our Top Clients—Because We’ve Got Plenty to Share)
IMPORTANT: Earnings and Income Disclaimer:
All testimonials are from real clients. Results shown are exceptional and not guaranteed. Individual outcomes vary based on factors like skills, experience, and effort. Your results may differ.
As a husband-and-wife duo, we’ve built our business to work with incredible people who share our values.
We’re super selective about who we partner with because we’re personally invested in delivering results.
For us, it’s not just business—it’s our reputation, our integrity, and our passion.
We don’t see ourselves as an ad agency or a lead-gen course—we’re your non-equity partners.
Our approach is holistic: we identify and remove the bottlenecks holding back your sales and marketing.
Your business is our business, your goals are our goals, your challenges are our challenges.
Scaling a business isn’t just about hitting revenue targets; it’s about creating freedom.
Freedom to work less. Freedom to focus on what matters. Freedom to live the life you envisioned when you started your business.
That’s what we’re here to help you achieve.
Book a FREE Agency Dive Deep Session where we identify your agency’s biggest challenges and provide actionable steps to overcome them.
We’ll also address questions and help you with areas of growth such as team building, lead generation, sales processes, and service development.
